(As published in IndustryWeek June 2020) Positioning your business to take advantage of the disruption. Ryan Brown, Brian Below “My barn having burned down, I can now see the moon.” ― Mizuta Masahide (17th century Japanese poet and samurai) The…
Targeted pricing is often lost as an approach, but one needs to do it properly...as even modest reductions in volume as a consequence can undo the value.
A lot of people know where they want to go or what they ultimately want to do but are put off by the ambiguous zone in-between their current and future states. It’s a scary place because we don’t know what’s going to happen on the way. Because it’s dark.
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