Selling your business is a highly personal event and having a third party assign a value to the worth of your enterprise can be off-putting to some. A common refrain from owners early in the process is, “But my business is worth more than that!”

Selling your business is a highly personal event and having a third party assign a value to the worth of your enterprise can be off-putting to some. A common refrain from owners early in the process is, “But my business is worth more than that!”