A lot of people know where they want to go or what they ultimately want to do but are put off by the ambiguous zone in-between their current and future states. It’s a scary place because we don’t know what’s going to happen on the way. Because it’s dark.
Simply put, change has to do with creating a downhill slope and giving the people a push. John Wooden once said, “When you improve a little each day, eventually big things occur… Don’t look for the quick, big improvement. Seek the small improvement one day at a time.”